Chatbots are nothing less than software applications that simulate human conversions, aiming to improve the quality of service and make it more personalized. If in
Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need
The emergence of the internet has significantly changed consumer buying behavior by giving them more tools to find the answers to their needs without having
Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense,
The more types of digital marketing you use, the more opportunities you have to reach your potential clients. When you think about this path to
I’m pretty sure you’ve heard of Influence Marketing. If by chance, you haven’t heard, you will certainly be familiar with the term “influencers.” In today’s
Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and
Digital Marketing consists of a set of market strategies carried out online to attract new business, convert a visitor into potential customers and develop a
Upselling and cross-selling are two customer-focused sales growth strategies that seek to enhance your shopping experience. In this article, we will explore the differences between
The world of Marketing is full of different concepts, some being more common sense than others. In today’s article, I introduce you to the concept
