Cosmake is a distribution and training company with over 17 years of experience in the cosmetics market. It represents, exclusively in Portugal, the brands Evagarden, Gewhol and Selvert Thermal.
The way we think and do marketing has changed a lot over the last decades, as we have already mentioned in other articles. With the technological development that has occurred since the beginning of the century, one of the key...
Launched in 2003, LinkedIn is the largest professional social network, aimed at creating professional networks in the most diverse professional areas. Currently, it has over 700 million users worldwide, presenting several...
Giveaways are one of the Marketing Strategies that aim to promote a brand’s product/service, increase its sales and brand awareness. Giveaways are usually done with digital influencers. These influencers promote the...
Easily confused, SEO and SEA techniques couldn’t be more different. Although the main form of interaction is in Google’s search area, both have very different criteria and presentation techniques. Find out about the...
Everybody knows that “Content is King” and this is one of the most successful marketing strategies to attract new clients. However, for this to works, planning an effective content marketing strategy is crucial. In today’s...
Photo editing covers a wide range of activities, with the purpose of changing the content of the photo. If we used to need a computer to edit photos, today we have a wide range of mobile photo editing applications at our...
E-commerce has experienced exponential growth over the past few years (especially in 2020, leveraged by the Covid-19 pandemic), thus accelerating the digital transition of companies. However, for the online store to be...
Chatbots are nothing less than software applications that simulate human conversions, aiming to improve the quality of service and make it more personalized. If in the beginning chatbots were used, above all, for customer...
Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need to clearly define what goals were behind the creation of the brand and what they intend to make...
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