The emergence of the internet has significantly changed consumer buying behavior by giving them more tools to find the answers to their needs without having to resort to a sales professional. 20 years ago Marketing and Sales were...
Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense, as this is a relatively “new” area, it is essential to...
Do you know how to select the best photo for your LinkedIn profile? As professionals, regardless of the field we are in, we always want to pass on a certain image of ourselves. This image may depend on the company where we are...
The more types of digital marketing you use, the more opportunities you have to reach your potential clients. When you think about this path to your project, the creation of the value proposition, the name of the brand, and the...
I’m pretty sure you’ve heard of Influence Marketing. If by chance, you haven’t heard, you will certainly be familiar with the term “influencers.” In today’s article, I bring you some thoughts on this...
In recent years there has been more and more talk about the difference between being a boss and being a leader, the former being generally about telling people what to do and the latter about showing people how to do it, assuming...
Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and technological evolution that makes available to most...
Digital Marketing consists of a set of market strategies carried out online to attract new business, convert a visitor into potential customers and develop a brand identity, being one of the main ways that companies have to...
Upselling and cross-selling are two customer-focused sales growth strategies that seek to enhance your shopping experience. In this article, we will explore the differences between these two strategies and explain their...
The world of Marketing is full of different concepts, some being more common sense than others. In today’s article, I introduce you to the concept of Persona, differentiating it from the concept of the Target...
Recent Comments