What are Leads? According to the Priberam Dictionary (a Portuguese online dictionary), the word lead can mean the protagonist role (for example, in a movie) or the introductory part of an article/news, which summarizes its...
Currently, a company’s website is one of the main gateways for new customers. In this sense, it is essential that it has, not only quality and relevant information for the customer but also an aspect that is appealing and...
2020 has been a challenging year for everyone. Our day-to-day lives have changed dramatically, and we all suffer from these changes. However, this has boosted the growth of the digital market, with many businesses moving to...
The buying and selling process in the B2B market is usually a long cycle of advances and setbacks. To close the deal, it is necessary to create a relationship of trust with the client, be recognized as an expert in the matter and...
Marketing was created to meet the market needs, involving personal and business satisfaction. In a simple way, Marketing is a way to promote people, products, and services. Internet development brought a new life for marketing...
When thinking about international markets the first that comes to mind is language barriers. With the growth and improvement of automatic translators, we may think that we have no reason to worry, however it is not as simple as...
With the advent of the Internet it has become clear that the design is increasingly gaining a highlight area. With the appearance of the internet it comes the appear of the web design. But after all what is web design? We can...
Digital user experiences are more important than ever. Whether it’s on the web, mobile, or a digital assistant, consumers’ relationships with technology continue to evolve. People are finding faster and more efficient ways to...
When interacting with people, first impressions are always the most important as they will affect your receptiveness in every interaction. The same principles apply when we are talking about content. Every piece of written...
To own a Company Blog when you are selling to businesses is not an easy task. You probably will not get so much readers and engagement but as time goes by you will see other important advantages appearing.
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