Setting up an online business increasingly involves paying attention to certain legal obligations that were previously unnoticed or ignored by most digital marketers. The truth is that digital commerce has always lived...
When we visit a website, we want the information we are looking for to be made available as soon as possible on our screen. And this speed and effectiveness, is influenced by several factors, both in the frontend, by the quality...
Brands’ communication process has changed over the last decades, motivated mainly by technological and digital advances. The pandemic context experienced since 2020 has also impacted brands’ communication, which were forced...
Marketing applied to Social Media continues to be one of the most profitable strategies, as it allows you to increase visibility, awareness and create brand consistency completely free of charge. Therefore, social media...
Cosmake is a distribution and training company with over 17 years of experience in the cosmetics market. It represents, exclusively in Portugal, the brands Evagarden, Gewhol and Selvert Thermal.
The way we think and do marketing has changed a lot over the last decades, as we have already mentioned in other articles. With the technological development that has occurred since the beginning of the century, one of the key...
Launched in 2003, LinkedIn is the largest professional social network, aimed at creating professional networks in the most diverse professional areas. Currently, it has over 700 million users worldwide, presenting several...
Giveaways are one of the Marketing Strategies that aim to promote a brand’s product/service, increase its sales and brand awareness. Giveaways are usually done with digital influencers. These influencers promote the...
Easily confused, SEO and SEA techniques couldn’t be more different. Although the main form of interaction is in Google’s search area, both have very different criteria and presentation techniques. Find out about the...
Everybody knows that “Content is King” and this is one of the most successful marketing strategies to attract new clients. However, for this to works, planning an effective content marketing strategy is crucial. In today’s...
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