Digital Marketing

giveaway
Digital Marketing
Susan Ferreira

Giveaways: Advantages and Disadvantages

Giveaways are one of the Marketing Strategies that aim to promote a brand’s product/service, increase its sales and brand awareness. Giveaways are usually done with

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Digital Marketing
Bruno Conceição

SEO and SEA – are they the same thing?

Easily confused, SEO and SEA techniques couldn’t be more different. Although the main form of interaction is in Google’s search area, both have very different

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Digital Marketing
Susan Ferreira

Digital Marketing in E-Commerce

E-commerce has experienced exponential growth over the past few years (especially in 2020, leveraged by the Covid-19 pandemic), thus accelerating the digital transition of companies.

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Digital Marketing
goweb

Inbound Sales

The emergence of the internet has significantly changed consumer buying behavior by giving them more tools to find the answers to their needs without having

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Digital Marketing
Susan Ferreira

Digital Marketing Myths

Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense,

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Digital Marketing
Susan Ferreira

Influencer Marketing

I’m pretty sure you’ve heard of Influence Marketing. If by chance, you haven’t heard, you will certainly be familiar with the term “influencers.” In today’s

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