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Category - Digital Marketing

  • Digital Marketing

Brand Communication – what changed with the pandemic?

24 June, 2022
by Muriel Silva
2 min read
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Brands’ communication process has changed over the last decades, motivated mainly by technological and digital advances. The pandemic context experienced since 2020 has also impacted brands’ communication, which were forced...

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cosmake
  • Digital Marketing
  • E-commerce
  • Webdesign e webdevelopment

Case Study: Cosmake Exclusive Cosmetics

13 May, 2022
by Susan Ferreira
3 min read
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Cosmake is a distribution and training company with over 17 years of experience in the cosmetics market. It represents, exclusively in Portugal, the brands Evagarden, Gewhol and Selvert Thermal.

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Neuromarketing
  • Digital Marketing

Neuromarketing – Discovering the Consumer’s Mind

22 April, 2022
by goweb
4 min read
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The way we think and do marketing has changed a lot over the last decades, as we have already mentioned in other articles. With the technological development that has occurred since the beginning of the century, one of the key...

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linkedin
  • Digital Marketing

LinkedIn Company Pages: why should you have them?

1 April, 2022
by Muriel Silva
3 min read
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Launched in 2003, LinkedIn is the largest professional social network, aimed at creating professional networks in the most diverse professional areas. Currently, it has over 700 million users worldwide, presenting several...

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giveaway
  • Digital Marketing

Giveaways: Advantages and Disadvantages

7 March, 2022
by Susan Ferreira
3 min read
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Giveaways are one of the Marketing Strategies that aim to promote a brand’s product/service, increase its sales and brand awareness. Giveaways are usually done with digital influencers. These influencers promote the...

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  • Digital Marketing
  • E-commerce
  • SEO
  • Webdesign e webdevelopment

SEO and SEA – are they the same thing?

16 February, 2022
by Bruno Conceição
4 min read
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Easily confused, SEO and SEA techniques couldn’t be more different. Although the main form of interaction is in Google’s search area, both have very different criteria and presentation techniques. Find out about the...

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  • Digital Marketing
  • E-commerce

4 tips for an efficient Content Marketing Strategy

26 January, 2022
by Muriel Silva
4 min read
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Everybody knows that “Content is King” and this is one of the most successful marketing strategies to attract new clients. However, for this to works, planning an effective content marketing strategy is crucial. In today’s...

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  • Digital Marketing
  • E-commerce

Digital Marketing in E-Commerce

19 November, 2021
by Susan Ferreira
2 min read
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E-commerce has experienced exponential growth over the past few years (especially in 2020, leveraged by the Covid-19 pandemic), thus accelerating the digital transition of companies. However, for the online store to be...

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  • Digital Marketing
  • E-commerce
  • Webdesign e webdevelopment

Chatbots : What are they and why should you invest in them?

12 November, 2021
by Susan Ferreira
3 min read
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Chatbots are nothing less than software applications that simulate human conversions, aiming to improve the quality of service and make it more personalized. If in the beginning chatbots were used, above all, for customer...

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  • Digital Marketing

Brand Awareness: the importance of communication

5 November, 2021
by Muriel Silva
7 min read
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Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need to clearly define what goals were behind the creation of the brand and what they intend to make...

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