Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and technological evolution that makes available to most...
Category - Digital Marketing
Digital Marketing consists of a set of market strategies carried out online to attract new business, convert a visitor into potential customers and develop a brand identity, being one of the main ways that companies have to...
Upselling and cross-selling are two customer-focused sales growth strategies that seek to enhance your shopping experience. In this article, we will explore the differences between these two strategies and explain their...
The world of Marketing is full of different concepts, some being more common sense than others. In today’s article, I introduce you to the concept of Persona, differentiating it from the concept of the Target...
Marketing has been changing and the main driver is the change in consumer buying behavior itself. In the past, marketing worked in masses, unlike today, which has followed a language more directed toward increasing the...
What are Leads? According to the Priberam Dictionary (a Portuguese online dictionary), the word lead can mean the protagonist role (for example, in a movie) or the introductory part of an article/news, which summarizes its...
2020 has been a challenging year for everyone. Our day-to-day lives have changed dramatically, and we all suffer from these changes. However, this has boosted the growth of the digital market, with many businesses moving to...
Marketing was created to meet the market needs, involving personal and business satisfaction. In a simple way, Marketing is a way to promote people, products, and services. Internet development brought a new life for marketing...
When thinking about international markets the first that comes to mind is language barriers. With the growth and improvement of automatic translators, we may think that we have no reason to worry, however it is not as simple as...
Digital user experiences are more important than ever. Whether it’s on the web, mobile, or a digital assistant, consumers’ relationships with technology continue to evolve. People are finding faster and more efficient ways to...