Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and
Digital Marketing consists of a set of market strategies carried out online to attract new business, convert a visitor into potential customers and develop a
Upselling and cross-selling are two customer-focused sales growth strategies that seek to enhance your shopping experience. In this article, we will explore the differences between
The world of Marketing is full of different concepts, some being more common sense than others. In today’s article, I introduce you to the concept
Marketing has been changing and the main driver is the change in consumer buying behavior itself. In the past, marketing worked in masses, unlike today,
What are Leads? According to the Priberam Dictionary (a Portuguese online dictionary), the word lead can mean the protagonist role (for example, in a movie)
2020 has been a challenging year for everyone. Our day-to-day lives have changed dramatically, and we all suffer from these changes. However, this has boosted the
Marketing was created to meet the market needs, involving personal and business satisfaction. In a simple way, Marketing is a way to promote people, products,
When thinking about international markets the first that comes to mind is language barriers. With the growth and improvement of automatic translators, we may think
Digital user experiences are more important than ever. Whether it’s on the web, mobile, or a digital assistant, consumers’ relationships with technology continue to evolve.
