Author: Susan Ferreira

AI-tools-for-content-creation
Digital Marketing
Susan Ferreira

AI Tools for Content Creation

AI tools can boost content production, however we should not rely on these resources entirely.They are designed with the intention of helping writers, marketers and

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cosmake
Digital Marketing
Susan Ferreira

Case Study: Cosmake Exclusive Cosmetics

Cosmake is a distribution and training company with over 17 years of experience in the cosmetics market. It represents, exclusively in Portugal, the brands Evagarden, Gewhol and Selvert Thermal.

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giveaway
Digital Marketing
Susan Ferreira

Giveaways: Advantages and Disadvantages

Giveaways are one of the Marketing Strategies that aim to promote a brand’s product/service, increase its sales and brand awareness. Giveaways are usually done with

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Digital Marketing
Susan Ferreira

Digital Marketing in E-Commerce

E-commerce has experienced exponential growth over the past few years (especially in 2020, leveraged by the Covid-19 pandemic), thus accelerating the digital transition of companies.

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Digital Marketing
Susan Ferreira

Digital Marketing Myths

Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense,

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Digital Marketing
Susan Ferreira

Influencer Marketing

I’m pretty sure you’ve heard of Influence Marketing. If by chance, you haven’t heard, you will certainly be familiar with the term “influencers.” In today’s

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