SEO: 3 Steps to a Successful Strategy

What is SEO and why is it important?

SEO – Search Engine Optimization – aims to increase the organic exposure of a website in the search results of a search engine, such as Google. A website´ ranking in search results depends on several aspects, the most important of which are:

  • user experience: consists of the ease of user interaction with the website
  • the quality and relevance of the content on the website

In this way, by optimizing your website to appear in search engines you are increasing the possibility of receiving qualified and organic traffic, which can increase the conversion of visitors into customers.


How to define an SEO strategy?

When thinking about creating your SEO strategy there are three steps you should follow:

Define the Persona: A persona is a fictional character that represents your ideal customer. It is based on real data about your customers’ behaviors and demographics, but also about their motivations, goals, challenges, and concerns.

Know the business goals: Knowing the goals you want to achieve in your business is essential to define a good strategy. When planning, think: what are the main goals of your business? Do you want to increase sales? Do you want to increase the value of your brand? Do you want to reach the national and international market? Do you want to increase your hourly value? Do you want to get a different target audience?

Whatever they are, it is essential to know about them and how their results will be analyzed.

 Combine organic and paid: These three steps are important, whether to have an organic strategy or to have a strategy with paid advertising. Combining both strategies should be something to consider regardless of what your business goals are. The advertising strategy will allow you to reach your goals in a shorter time.


However, in addition to these three steps, you should also pay attention to three essential aspects:



Web accessibility consists of developing websites that are usable by any and all visitors, including those with disabilities and limitations. To ensure the accessibility of your website, you should pay attention to aspects such as being easily accessible to bots (software developed to simulate human action on the internet) and verifying that all existing links are functional.





Content is critical to the success of the SEO strategy. The higher the quality of your content, the better your chances of appearing in search results. You cannot forget that you have to optimize it! Learn more about the importance of content for SEO here.




Domain authority is a search engine ranking whose purpose is to predict the likelihood of a website being ranked on search engine results pages. The domain authority rating scale ranges from 1 to 100, with the higher the score, the greater the rating capability.


SEO is a more complex topic for a lot of people because it contains a more technical component. However, it doesn’t need to be a biggie! 



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Susan Ferreira

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