The way we think and do marketing has changed a lot over the last decades, as we have already mentioned in other articles. With the
Launched in 2003, LinkedIn is the largest professional social network, aimed at creating professional networks in the most diverse professional areas. Currently, it has over
Giveaways are one of the Marketing Strategies that aim to promote a brand’s product/service, increase its sales and brand awareness. Giveaways are usually done with
Easily confused, SEO and SEA techniques couldn’t be more different. Although the main form of interaction is in Google’s search area, both have very different
Everybody knows that “Content is King” and this is one of the most successful marketing strategies to attract new clients. However, for this to works,
E-commerce has experienced exponential growth over the past few years (especially in 2020, leveraged by the Covid-19 pandemic), thus accelerating the digital transition of companies.
Chatbots are nothing less than software applications that simulate human conversions, aiming to improve the quality of service and make it more personalized. If in
Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need
The emergence of the internet has significantly changed consumer buying behavior by giving them more tools to find the answers to their needs without having
Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense,
