Launched in 2003, LinkedIn is the largest professional social network, aimed at creating professional networks in the most diverse professional areas. Currently, it has over
Everybody knows that “Content is King” and this is one of the most successful marketing strategies to attract new clients. However, for this to works,
Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need
Do you know how to select the best photo for your LinkedIn profile? As professionals, regardless of the field we are in, we always want
Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and
The world of Marketing is full of different concepts, some being more common sense than others. In today’s article, I introduce you to the concept
2020 has been a challenging year for everyone. Our day-to-day lives have changed dramatically, and we all suffer from these changes. However, this has boosted the
The buying and selling process in the B2B market is usually a long cycle of advances and setbacks. To close the deal, it is necessary
Marketing was created to meet the market needs, involving personal and business satisfaction. In a simple way, Marketing is a way to promote people, products,
When thinking about international markets the first that comes to mind is language barriers. With the growth and improvement of automatic translators, we may think
