In today’s article, we will explore a significant change: the end of third-party cookies. This is not just a technical update; it’s a revolution that transforms how we reach customers.
What are cookies?
Cookies are small lines of code stored in users’ browsers and play a vital role in collecting data and preferences. By tracking shopping carts, analyzing behavior between pages, and monitoring browsing history and interests, cookies provide a detailed view of online interactions.
What are they used for?
Third-party cookies are more specific; they focus on collecting marketing data such as age, location, gender, and various user behaviors. When visiting a website, these third-party cookies collect information that is later sent to third parties (such as advertisers or advertising agencies). In practice, these cookies allow for a comprehensive understanding of online behavior, including frequently visited sites, purchasing patterns, average time spent on specific pages, and visitor interests.
That said, we recognize that third-party cookies are a powerful tool, but their demise should not be seen as a loss. We should not ignore the opportunity to explore a new approach that makes marketing more ethical and centered on consumer privacy protection.
At Goweb Agency, our clients and partners benefit from the support of a specialized team that will assist their businesses in this transition and in optimizing new approaches. Join us!