Inspirational Leadership

In recent years there has been more and more talk about the difference between being a boss and being a leader, the former being generally about telling people what to do and the latter about showing people how to do it, assuming...

Continue reading

SEO + SEA + SMO = SEM

Surely someone, already have “crossed” with any of these * acronyms, much in vogue in marketing books and the world of digital web. Although they may seem “code” for computer, are not, are terms...

Continue reading