The heart of content marketing lies with people. It’s about content created by humans for other humans. Prioritizing humanized content is increasingly important in marketing because we now have a better understanding of the diversity of parameters such as tastes, interests, questions, needs, beliefs, and affections.
Over the past few years, digital content production has experienced exponential growth. Companies have flooded the digital space with thousands of articles, posts, and videos in the realm of digital marketing, and artificial intelligence has begun to impact content creation. However, many of these initiatives have focused solely on the quantity of publications, often driven by secondary factors like SEO optimization.
While all of this is happening, on the other side of the screen, there are people craving content that goes beyond the minimum, content that is interesting, solves their doubts, and meets their needs. When this happens, it’s a sign that the brand has successfully created humanized content capable of genuinely connecting with the consumer’s expectations and emotions.
Consumers trust in the brand benefits when the brand demonstrates a genuine understanding of their needs and a commitment to addressing them. Audience engagement with the brand occurs when they recognize that it has the ability to provide additional content aligned with their interests.
Do you share the same opinion as us? Schedule a meeting with us; let’s humanize together.