In the competitive environment that is the business environment, having a good personal brand or personal branding can help anyone succeed. A strong personal brand raises credibility, creates differentiation and attracts new opportunities. But how to build it? That’s what this article explains in a very simple way.
What is Personal Branding?
Personal branding is the process of intentionally creating and influencing the public’s perception of yourself. The goal is to create a clear and differentiated positioning to make you stand out from the competition and to grow your reputation.
Why do you need a personal brand?
Whether it’s converting a customer or getting a new job, people’s perception of you is extremely important. The presence of a well-defined personal brand helps to raise credibility, create a positive image and create a circle of influence.
Tip: Choose an attribute, skill or knowledge that sets you apart. That attribute should be worked on and highlighted in all your communication. As a result, this is what you will be remembered for.
What is a strong personal brand?
The value of a brand depends on its awareness, its engagement with customers and its image. It depends on the past but above all on the value it can generate/increase in the future.
Awareness is the degree to which a brand is known by the public. It is the level of presence of the brand in the consumer’s mind.
The involvement of customers/audience is based on their proximity to the brand and may be functional or emotional.
The image is based on the ideas that people associate with the brand. It is related to positioning, allowing a positive and distinctive image to be created.
All these concepts apply to yourself as the product you are trying to sell. When working on your personal brand, these aspects should be developed, making it stronger.
And how to achieve a distinctive positioning?
To achieve a distinctive positioning, we can use the basic elements of marketing, in this case applying them to you:
What is your product? Knowledge, skills and what you are willing to do are the components of your product. This also includes your attitude, personality and soft skills. When presenting your product, you should make your experiences known. However, know that your value depends on what you can create in the future.
How to distribute your work? Define the market and location, flexibility and who you are willing to sell your product to. To make your value proposition known, use different channels such as talks, interviews, publishing articles, among others.
How to communicate? You should choose your audience and explore different ways to make yourself known. This can be through a website, social media, publications, blogs, etc. Don’t forget, your appearance also communicates.
What is your price? How much is your product worth? What is it worth? Define your value proposition very well before answering this question.
Reflecting on these ideas and defining every detail of the image you seek to have is the first step in building your personal brand. With consistency and visibility, your brand will gain more and more strength.