Digital user experiences are more important than ever. Whether it’s on the web, mobile, or a digital assistant, consumers’ relationships with technology continue to evolve. People are finding faster and more efficient ways to get things done. As a result, brands are no longer competing with other brands in their category. They’re now competing with the best digital experience a user has ever had.
1. Help me faster
Consumers are shifting their thinking from “Who does it best?” to “Who does it best, now?”
2. Know me better
Consumers want to be served relevant experiences—regardless of context, device, or channel.
3. Wow me everywhere
Consumers expect seamless experiences every time they interact with a brand.