Chatbots are nothing less than software applications that simulate human conversions, aiming to improve the quality of service and make it more personalized. If in the beginning chatbots were used, above all, for customer...
Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need to clearly define what goals were behind the creation of the brand and what they intend to make...
What is SEO and why is it important? SEO – Search Engine Optimization – aims to increase the organic exposure of a website in the search results of a search engine, such as Google. A website´ ranking in search results...
The emergence of the internet has significantly changed consumer buying behavior by giving them more tools to find the answers to their needs without having to resort to a sales professional. 20 years ago Marketing and Sales were...
Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense, as this is a relatively “new” area, it is essential to...
Do you know how to select the best photo for your LinkedIn profile? As professionals, regardless of the field we are in, we always want to pass on a certain image of ourselves. This image may depend on the company where we are...
The more types of digital marketing you use, the more opportunities you have to reach your potential clients. When you think about this path to your project, the creation of the value proposition, the name of the brand, and the...
I’m pretty sure you’ve heard of Influence Marketing. If by chance, you haven’t heard, you will certainly be familiar with the term “influencers.” In today’s article, I bring you some thoughts on this...
In recent years there has been more and more talk about the difference between being a boss and being a leader, the former being generally about telling people what to do and the latter about showing people how to do it, assuming...
Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and technological evolution that makes available to most...
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