E-commerce has experienced exponential growth over the past few years (especially in 2020, leveraged by the Covid-19 pandemic), thus accelerating the digital transition of companies. However, for the online store to be...
Archive - November 2021
Chatbots are nothing less than software applications that simulate human conversions, aiming to improve the quality of service and make it more personalized. If in the beginning chatbots were used, above all, for customer...
Creating a brand is just the first step in the complex process that follows. The brand has to be managed which means that owners need to clearly define what goals were behind the creation of the brand and what they intend to make...